SALVADOR DA BAHIA, Brasil: Unilever Oral Care and the FDI World Dental Federation will celebrate the launch of the next phase of their unique global partnership, known as Live.Learn.Laugh., at the FDI Annual World Dental Congress. This launch will continue the success of the first phase which raised awareness for the importance of oral health through local oral health improvement projects around the world.
Over five years, the first phase of the partnership inspired 40 projects, including school-based programmes and free dental clinics among other initiatives in 37 countries around the world.
At the end of the first phase, the partnership’s success was marked by the creation of a Live.Learn.Laugh. book, which collated the outstanding achievements of participating countries. It highlighted the importance of local oral health projects and visually celebrated the partnership’s contribution in each country.
Unilever Oral Care and the FDI World Dental Federation have committed to continue to work together to improve oral health globally and are delighted to be taking the partnership to the next phase. The second phase is already building momentum and some countries have already begun the first wave of programmes under the new partnership framework. With new goals and aspirations, the next phase will have an even greater impact on the state of oral health around the world.
(This article is published with permission by the FDI World Dental Federation, Switzerland)
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